Privacy Policy
Effective date: 26 August 2026
BFS Digital Ltd is a private limited company registered in England and Wales under company number 17210196. Registered office: 27 Old Gloucester Street, London, WC1N 3AX. BFS Digital Ltd operates its websites and digital services through its own corporate identity and trading brands.
1. Who we are
Unless a service page expressly states otherwise, BFS Digital Ltd is the data controller for personal information collected and used to operate its own website, accounts, communications, listings, platform administration, security and commercial services.
2. Information we collect
- Name and contact details.
- Organisation, clinic and professional information.
- Account and login information.
- Job, CV and recruitment information where the relevant service permits it.
- Messages, enquiries, complaints and support records.
- Payment and subscription information processed through relevant payment providers.
- Technical information including IP address, device, browser, logs and security events.
- Cookie and similar technology information.
- Information voluntarily submitted in profiles, listings, reviews, advertisements or other platform content.
3. Directory boundary
The directory and recruitment services covered by this policy are not designed to collect or hold patient clinical records, diagnoses, symptoms, treatment records or other patient medical information as part of an ordinary listing.
Healthcare providers remain responsible for the patient and clinical information they collect and process in providing their own healthcare services. Their obligations include confidentiality, clinical records, consent, safeguarding, security, professional regulation and any applicable CQC requirements.
A future BFS Digital application involving patient or clinical information will be treated as a separate product. It will not be launched until the applicable legal, regulatory, clinical governance, data protection and security requirements have been separately assessed and completed.
4. Why we use information
- Operate and administer the website and services.
- Create and maintain accounts and profiles.
- Publish directory or recruitment information.
- Respond to enquiries and complaints.
- Prevent fraud, abuse and cyber attacks.
- Maintain platform security.
- Process payments and subscriptions.
- Improve services and understand platform performance.
- Send service communications.
- Send marketing where lawful and where the required consent or other lawful route exists.
- Comply with legal obligations and establish, exercise or defend legal claims.
5. Lawful basis
Depending on the processing activity, we rely on performance of a contract, legitimate interests, compliance with a legal obligation, consent or another lawful basis permitted by UK data protection law.
6. Sharing
We may use hosting, security, analytics, payment, communications, recruitment technology, professional adviser and other service providers. We may disclose information to regulators, law enforcement or other authorities where legally required or permitted.
Healthcare provider information published on a directory remains subject to the provider’s own professional and legal responsibilities. A listing does not make BFS Digital the provider of the healthcare service.
7. International transfers
Where personal data is transferred outside the UK, we use an applicable lawful transfer mechanism and appropriate safeguards where required.
8. Retention
We retain information only for as long as reasonably necessary for the purpose collected, legal obligations, dispute management, fraud prevention, accounting, audit and legitimate business needs. We maintain internal retention rules for different data categories.
9. Your rights
- Access your personal information.
- Request correction.
- Request deletion where applicable.
- Request restriction.
- Object to processing where applicable.
- Request portability where applicable.
- Withdraw consent where consent is the lawful basis.
10. Contact
Privacy enquiries: info@bfsdigital.co.uk.
You also have the right to complain to the Information Commissioner’s Office where you believe your data protection rights have been infringed.
BFS Digital Ltd is a private limited company registered in England and Wales under company number 17210196. Registered office: 27 Old Gloucester Street, London, WC1N 3AX. BFS Digital Ltd operates its websites and digital services through its own corporate identity and trading brands.